As an online business, having a strong online presence is a must. However, what is the use of having a fancy website with all the bells and whistles if it does not have a carefully thought-out and plotted online marketing strategy backed by numbers and analytics?
With the influx of free tools that you can use online such as Google Analytics, there is simply no longer an excuse for any business not to use web analytics in order to determine and measure the success of their ongoing marketing strategy.
The Importance of Measuring Your Online Business Results
Using web analytics, you will be able to determine where your site’s traffic is coming from and concentrate your energies in that corner. You will also know the topics and blog posts that attract the most attention from your audience and build on that niche. You will see the keywords people use in search engines to arrive at your website, and can then use them in your SEO and Google AdWords campaigns.
Using web analytics allows you to determine the best days and times to publish your blog posts. You will be able to write about topics that matter to your target audience. You will also know what type of content will best fit your online audience, whether it is an e-book, a white paper, an online course, a podcast, or an infographic. This information can prove to be valuable when it comes to your marketing campaign and can be used to improve your website’s user experience.
Underestimating and ignoring web analytics that can be used to track your website visitors, traffic, and conversions mean you are wasting precious resources that could help you determine what you are doing right, and what you need to improve on.
Tools for Measuring
If you are at a complete loss as to where to start measuring your business’ performance, rest assured that there are a lot of tools available out there that will help make the job easier, with most tools concentrating on one aspect of your marketing. Some tools help with your social media, others focus on email marketing, and yet others are used to track your SEO efforts.
Facebook, Twitter, and Instagram all have their own Insight feature which allows you to have an idea of the demographic that are following you and are making an impression on your social media posts.
CRMs such as Agile and InTouch allow you to track how well your email marketing campaign is performing. You can also track your SEO ranking via CheckPageRank.net, which has a PageRank Checker that allows you to see how your website is ranking against your competition. Small SEO Tools, on the other hand, has a Keyword Rank Checker tool that lets you see how your website is ranking in the search engine results pages according to specific keywords that are relevant within your industry.
With tools like these, you will be able to measure your results and improve upon them in a strategical way.
This article was originally posted at danielboterhoven.tech. Need a website, web application or mobile app built? I can help! Get in touch.