The semi-regular changes to Google’s search algorithms are a constant source of concern for SEO marketers. With a single adjustment to the way that Google sorts search results, months of careful planning and SEO development can be suddenly undone! Fortunately, there are tons of ways to come back from a hit like this. One of them is to employ one of the many website analyzers out there that can give you a better idea of how exactly your website performs in terms of the most up to date aspects of SEO. In this article, we’re going to look at a couple popular website analyzers that you can use to give yourself an edge in your SEO efforts.
Web Site Analysis Tools
In this article, we’re going to talk about three specific website analysis tools that you can use to improve your SEO and other aspects of your website. They are, in order, SEO Site Check Up, SEO Web Page Analyzer, and Woorank. Each of them provides a different set of metrics, although they do overlap in some areas as well.
What Do Website Analyzers Do?
In a very basic sense, website analyzers provide you with data about your website that you might not ordinarily access. They will provide you with feedback relating to specific page elements and provide advice on the steps you can take to adjust these elements so that they will be looked upon by search algorithms in a more positive way.
SEO Site Check Up
SEO Site Checkup features what they refer to as a tool box of various features and functions all for the purposes of improving your SEO. It has some of the following features:
- Checks SEO issues
The basic service of the tool lets you analyze your site for SEO issues, and as many times as you like. You can store and view reports in order to get a long-term view of your site.
- SEO monitoring
A more active element of the service, this automatically tracks various SEO analytics and variables on your site and gives you automatic updates when your SEO rank changes.
- Competition analysis
SEO Site Check Up gives you a side by side comparison with at most five of your competitors.
- SEO report
Reports given by this service are delivered in plain, easy to understand language, which makes them actionable and relevant, even if you aren’t a technical SEO expert.
SEO Web Page Analyzer
The next service is a little less comprehensive than the first, but it is still quite useful, and if you’re looking for a simpler option, this one is great. SEO Web Page Analyzer generally assesses a website’s accessibility, its overall usability, and its SEO rank.
The third service, Woorank, is very similar to the first. It offers more comprehensive tools to really get into the details of your SEO. It has some of the following features:
- Track and fix SEO issues
The reports that Woorank gives are structured to give you vital, actionable information that focuses on specific SEO issues and offers solutions to flagged problems.
- Shareable reports
Shareable reports are useful because they can be passed along to other members of your organization, or on to SEO professionals who can help your website.
- Competitor analysis
Like SEO Site Check Up, Woorank gives you the option to compare your website to other websites who you are in competition with.
- Personalized tips
One of the best things about Woorank are the personalized elements of the reports it delivers, which are aimed at helping your website specifically, rather than just giving generic advice.
Benefits of Web Analyzers
Web analyzers are a vital part of maintaining the SEO of your website. An SEO tactic that’s very successful might not always remain that successful, and using analytics can give you a competitive edge when it comes to staying up to date with the changes in SEO. Additionally, using analytics can give you a better idea of how you’ll want to improve users’ experiences and fix mistakes you’ve made before they become costly.
If you are looking to optimize your website and take a proactive approach to SEO, check out these 3 SEO analysis tools to streamline the process.
This article was originally posted at danielboterhoven.tech. Need a website, web application or mobile app built? I can help! Get in touch.