Gone are the days when the practice of keyword stuffing will guarantee you a high ranking in the search engines. These days, the emphasis is on producing consistent quality content and using backlinking to improve your SEO.
How Backlinks Work
But what exactly is a backlink, and how does it work? Also known as an “inbound link,” a backlink refers to a link placed on other websites that link back to your content. However, it should be noted that you cannot simply have backlinks all over the internet in order to achieve SEO success. You must have quality backlinks in order for Google to recognize you as a legitimate site more worthy of a higher ranking on its SERPs.
That’s why you should not be content with just having backlinks. What’s more important is having quality content on your own website so that other content creators and bloggers will organically and naturally link back to you. A quality backlink means that your website and the website that backlinked to you should be in the same niche or industry.
Why You Should Use Backlinks
Here are some of the benefits that you get from using backlinks in your website:
- It establishes your brand as an authority. The more people backlink to your website, the more it increases your online exposure and brand recognition. It also establishes you as an authority and a force to reckon with in your niche.
- It increases visibility within the SERPs and drives traffic to your site. You should not solely depend on Google searches to create traffic to your site. Backlinks from trustworthy online publications and digital influencers allow you precious access to people who are already receptive and interested in what you have to offer — this is why they clicked on the backlink in the first place.
- It creates community. The practice of backlinking establishes online relationships among other content creators such as yourself and also establishes a bridge to your target audience.
Methods for Creating Backlinks
You can pitch for a guest posting gig on a highly reputable site. If approved, you can include a backlink within the blog post that links to a related topic on your site. You can also create an outreach campaign to influencers so that they will mention the product and service you are offering and include a backlink to your site as well.
Also, offer to write testimonials on the services you have used in the past. If they approve your testimonial and post it on the testimonials page of their website, they will likely include your website’s address as well. Another thing to watch out for are interview invitations. Most blogs have a “success story” section or an “in-the-spotlight” category where they feature and interview people who work in the same industry. The resulting feature on you and your work will likely include a quality backlink as well.
Successful backlinking can be a challenge. But with persistence and resources, you will be able to arm yourself with plenty of link building opportunities.
This article was originally posted at danielboterhoven.tech. Need a website, web application or mobile app built? I can help! Get in touch.